The loss and renewal process of the new card is one of the reasons that cause the greatest frustration to users, in addition to having to carry physical cards, which are not updatable.
We have already seen in other articles the advantages for users and organizations of the use of digital cards, we already know that we can easily send them to our users by email, that we can update their content remotely at any time and on the occasion of a particular event and that we can send Push notifications to the mobile phones of our users, customers or members and that we can also notify them by geolocation, but the question is what do the users say? How do you see the digital cards? Are you tired of plastic cards? Do you see advantages to the digital world?
In this post we echo what are the reasons why users prefer or not digital cards over plastic cards
The word most repeated by users is "convenience", that is, using digital cards is much more convenient than plastic cards, and these are the main reasons:
- I don't have to worry if I lose or forget my card.
- I always carry my cell phone with me.
- It's faster to access the card
- I don't need to have physical contact.
- I have up-to-date content on my card and links of interest
- Digital cards are sustainable for the environment
A large majority of respondents state that they would use a membership or digital partner card hosted in their Mobile Wallet if they had it available.
The loss and renewal process of the new card is one of the reasons that cause the greatest frustration to users as well as the fact of having to carry the physical card with them always even if they only use it occasionally.
It is also important to highlight how users behave before the Push notifications they receive on their mobile phones; the success rates of opening this type of notifications can reach 60%, which are rates much higher than 20% of the opening rate of emails, for example.
You can learn more about the advantages of digitizing your partner or customer system in this post
