Know the 6 basic rules for effective management of Push Notifications
One of the great advantages offered by cards installed in Wallet applications like Apple Wallet and Passwallet is that they allow us to send push notifications to users.
This opens a range of engagement opportunities with our clients, associates, partners, patients, etc. But it is important to know the basic recommendations to issue or send Push notifications, as we want these notifications to be as effective as possible...
Being able to send Push notifications is a very useful feature that significantly increases our chances of communicating with our digital card users. The opening ratio of a Push notification is similar to SMS messages with the difference that for Push notifications we do not need the user's phone number or pay the extra cost of sending SMS.
But these tools must be used in an effective way if we want to attract the user's attention. These are the 6 basic rules to maintain a good effective communication of Push notifications:
1. Objective. We have to be clear in advance what is the objective of our communication. Launch a promotion? Attract user attention? attract visitors to our establishment? communicate a discount?
2.- Useful information. We must communicate things that are useful and of value to our users, it is not about communicating by communicating but about sending a clear and useful message.
3.- Frequency. We must send notifications with a limited frequency, that is, it is not about sending notifications every day, but when it is really necessary and we seek a positive response from the user. If we send too many communications we can have a negative effect on our brand and business.
4.- Moment. We must take into account the goal of the message to establish the most suitable time to send it, that is, if we want to launch a specific promotion we do not send the message at night or during the week, surely it is more effective to send the message on a Saturday morning right when we open our establishment.
5.- Value. It is very easy, the more value the content of the message has, the more effective it will be. And when more personalized the better. For example, we can send a birthday greeting with a discount to use that day. Or remind users that they have discounts at a restaurant for being holders of their digital card.
6.- Terminology. For an effective message and taking into account the space limitation, it is very important that you use striking terms, direct and optimized.
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